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Dr A Rohit Kumar

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Dr. A Rohit Kumar

Assistant Professor

dr.rohitka@gmail.com

Short Brief

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Education

  • University of Hyderabad - PhD in Marketing, Awarded in December, 2020

  • Pondicherry Central University – MBA(International Business), 2012 with 83%

  • IFET College of Engineering (Anna University) – B.E. ECE, 2010 with 58%

  • Board of Intermediate Education, Andhra Pradesh-Intermediate, 2003 with 82%

  • Andhra Pradesh State Board-Tenth Standard, 2001 with 81%

Experience

  • Assistant Professor, School of Management, Malla Reddy University, 2021- Present Teaching management subjects to MBA, BBA students, drafting syllabus for MBA and BBA programs.

  • Brand Manager, WindowSquare Advertising, Hyderabad - 2018- Present Brand auditing, strategic planning for branding campaigns, content curation as a part of digital branding, content development for website, new brand naming, logo development and design.

  • Senior Research Fellow (UGC), University of Hyderabad, 2013- 2018 Submitted doctoral thesis titled ‘A Study on the Effect of Brand Orientation and Strategic Brand Management on Brand Performance’.

  • Business Development, OmniNet Systems, Chennai - 2012 - 2013 Responsible for handling existing accounts, periodical review of services to existing accounts and proposing new services, handling queries and grievances of customers, building and maintaining CRM data, follow up on new leads and conversion to customers

Research Area

  • Brand Management

  • Marketing Management

Publications

With Affiliation of MRUH

Awards & Achievements

NA

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