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School Of Management

Dr. A Rohit Kumar
Assistant Professor
Short Brief
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Education
University of Hyderabad - PhD in Marketing, Awarded in December, 2020
Pondicherry Central University – MBA(International Business), 2012 with 83%
IFET College of Engineering (Anna University) – B.E. ECE, 2010 with 58%
Board of Intermediate Education, Andhra Pradesh-Intermediate, 2003 with 82%
Andhra Pradesh State Board-Tenth Standard, 2001 with 81%
Experience
Assistant Professor, School of Management, Malla Reddy University, 2021- Present Teaching management subjects to MBA, BBA students, drafting syllabus for MBA and BBA programs.
Brand Manager, WindowSquare Advertising, Hyderabad - 2018- Present Brand auditing, strategic planning for branding campaigns, content curation as a part of digital branding, content development for website, new brand naming, logo development and design.
Senior Research Fellow (UGC), University of Hyderabad, 2013- 2018 Submitted doctoral thesis titled ‘A Study on the Effect of Brand Orientation and Strategic Brand Management on Brand Performance’.
Business Development, OmniNet Systems, Chennai - 2012 - 2013 Responsible for handling existing accounts, periodical review of services to existing accounts and proposing new services, handling queries and grievances of customers, building and maintaining CRM data, follow up on new leads and conversion to customers
Research Area
Brand Management
Marketing Management
Publications
With Affiliation of MRUH
Awards & Achievements
NA