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School Of Management- BBA

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Publications

PUBLICATIONS

  1. Dr. M.Vidya Sagar, “Critical Analysis of Knowledge Management Ecosystem for Sustainable Development in Farming Technologies: A Case Study of Famers in Rayalaseema Region", AIP Publishers, May-2022. Indexed in Scopus and SCI.

  2. Dr.Sanjeev Chepyala et.al, “Investors Perception and Awareness on Mutual Decision-Making: Post Covid-19” Korea Review of International Studies, Vol.15 Issue.38, ISSN 1226-4741. (ABDC “C” Category)

  3. Dr.Sanjeev Chepyala et.al, “The impact of  Russa-Ukraine war on Major Cryptocurrencies” Journal of Asiatic Society of Mumbai, Vol. XCV, No. 16  ISSN-0972-0766. (UGC CARE).

  4. Dr.Sanjeev Chepyala et.al, “Russia’s invasion of Ukraine; imposing sanctions against Russia-is it an opportunity for India to boost its exports?” Vol.1, ISBN: 978-81-957366-07.

  5. Dr. M.Vidya Sagar “Analysis of women Entrepreneur problems: A case study on Coastal Andhra and Rayalaseema Regions” Vol.II, ISBN: 978-81-957366-07.

  6. Dr.Sanjeev Chepyala “The effect of US inflation on the Performance of Major Cryptocurrencies” Vol.II, ISBN: 978-81-957366-07.

  7. Dr. Prashant Pogul ”Digital Marketing Channels An Easy Way To Compete In Global Market Scenario: A Case Study Analysis On QSR(Quick Service Restaurants) Companies” Vol. II, ISBN-978-81-957366-1-4.

  8. Dr. Ch. Lakshmi Narahari “Comparison Of Stress And Coping Strategies As A Mediator Between Employee Work Environment, Well-Being And Performance Of Millennial At Selected Call Centres In Hyderabad” Vol. II, ISBN-978-81-957366-1-4.

  9. Dr. K. Shyam Kumar “To Study the Changes, In Gold Price, Dollar Price And Inflation Rates From 2012 To2022” Vol. II, ISBN-978-81-957366-1-4.

  10. Mr. J.Ganapathi “Avoiding Depletion of Natural Resources For Future Generations” Vol. II, ISBN-978-81-957366-1-4.

  11. Mr. J.Jawahar babu “To Initiate and Implement The Environmental Policies and Legal Framework For Solid Waste Disposal and Management In India” Vol. II, ISBN-978-81-957366-1-4.

  12. Cryptocurrency Analytics : A Study on Bitcoin Currency Dr.P.Vamsi Krishna , Dr.S.Narapa Reddy, Dr.E.Naga Surendra, Mr.Nagendra Prasad, Dr.P.Venkateswara Rao British Journal of Administrative Management, Volume 58, Issue 57,December 2022,ABDC Journal

  13. Bayesian Optimisation with stacked sparse Autoencoder based cryptocurrency price predition model Dr.P.Vamsi Krishna et.al – Proceedings of the International Conference on Sustainable Computing and Smart systems (ICSCSS 2023),ISBN : 978-8-3503-3360-2/23 ,Scopus Indexed

PATENTS

  1. Dr.Sanjeev Chepyala “The Mediating Effect of Entrepreneurial Satisfaction in Between Financial Inclusion and Entrepreneurial Performance” (Application No: 202241025378).

  2. Dr. K. Shyam Kumar PUBLICATION OF THE PATENT OFFICE, The Patent Office Journal No. 49/2022,Dated 09/12/2022, Application No: 202241069903 , Publication Date : 09/12/2022.Title of the invention: APPLICATION OF HUMAN RESOURCE MANAGEMENT SYSTEM TO PROTECT SENSITIVE BUSINESS DATA.

  3. Mr. J. Jawahar Babu et.al, PUBLICATION BY INTELLECUAL PROPERTY IN INDIA, Date of Filing 16/05/2023, Application No: 202341034388, Publication Date (U/S 11A): 30/06/2023. Title of the invention: Method and System for AI-Based Communication Skill Training.

  4. Mr. J.Ganapathi et.al, PUBLICATION BY INTELLECUAL PROPERTY IN INDIA, Date of Filing 16/05/2023, Application No: 202341034388, Publication Date (U/S 11A): 30/06/2023. Title of the invention: Method and System for AI-Based Communication Skill Training.

  5. Dr.P.Vamsi Krishna et.al, “ Industrial- Organisational psychology and Human resource management analysis through Big data analytics” ( Application no : 202341000117)

  6. Dr.P.Vamsi Krishna et.al “ Statistical, Classical and Hybrid Artificial Neural Networks based approaches for stock price forecasting in competitive market”( Application no : 202341002154)

TEXT BOOKS

  1. Fundamentals of Blockchain and Cryptocurrencies : Text Book Dr.P.Vamsi Krishna et.al– RK Publications, First edition 2023

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